{"id":1663,"date":"2018-04-18T17:33:32","date_gmt":"2018-04-18T12:03:32","guid":{"rendered":"https:\/\/www.ogeninfo.com\/blog\/?p=1663"},"modified":"2018-04-18T17:40:21","modified_gmt":"2018-04-18T12:10:21","slug":"how-voice-search-will-impact-seo-in-2018","status":"publish","type":"post","link":"https:\/\/www.ogeninfo.com\/blog\/how-voice-search-will-impact-seo-in-2018\/","title":{"rendered":"How Voice Search will Impact SEO in 2018"},"content":{"rendered":"
The main difference between voice search and text search is the exactness of the obtained results according to the search query. A voice search makes the intent of search clear from the user point of view and search engine presents the appropriate results accordingly. So the voice search is useful in getting the accurate results rather than getting various links that are not related to your search query. Let say user want to know about Google CEO Sundar Pichai via text-based search is possible to key in the name itself as the search query, on the other hand users performing voice search will be more specific and will say \u201c\u201cWho is Sundar Pichai?\u201d or something in this context will get accurate results within few seconds.<\/p>\n
According to Mary Meeker, by 2020 voice searches will be used in almost half of the searches. Therefore, it all depends upon the interest of the site whether they want to shift from text search to voice search in the future.<\/p>\n
Tips for Voice Search Optimization <\/strong><\/p>\n
While optimizing your web content for Google voice search and other search engines, you need to consider these tips.<\/p>\n
1- Consider Micro-Moments<\/strong><\/p>\n
You need to make efforts in the direction of micro-moments on which user be likely to implement a search query. Every marketer should be aware of the following four micro-moments.<\/p>\n
i) I want to know moments:<\/strong> 65% of online consumers search for information online as compared to before and 66% of consumers use their smartphones to know about something they watch on commercial television.<\/p>\n
ii) I want to go moments:<\/strong> In the previous two years, there is an increase in \u201cnear me\u201d search interest. 82% of mobile users use a search engine while looking for a local business.<\/p>\n
iii) I want to do moments: <\/strong>91% of mobile users use their smartphones to get ideas for doing the task. Moreover, 100M+ hours of \u201chow to\u201d content so far have been watched on YouTube.<\/p>\n
iv) I want to buy moments:<\/strong> 82% of mobile users consult their phone while in a store what to buy before making the purchasing decision. In the past years, there is 29% increase in mobile conversion rates.<\/p>\n
2- Incorporate Long Tail Keywords<\/strong><\/p>\n