Social Media Marketing - SMO Services
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Social Media Marketing
Now the entire world goes digital and with the new advancement in technology and hyper-connectivity, the social media will boom more in the coming years. That’s why we at OGEN, one of the best Social Media Marketing Company in Delhi truly understand the need for business to “Go Digital” on various social networking platforms.
As each social networking has its own personality so a different approach is required to boost your business on different social media sites. We develop end to end social media marketing strategy approach and implement the same constantly to help you in achieving the best possible results for flourishing your business. Our highly-skilled and experienced team can help you in various social media management and social media marketing services including unique content creation and marketing, brand and engagement campaigns, analytics & insights and online reputation management.
Moreover, we deeply understand your targeted audience and make efforts to identify where your audience spends most of their valuable time and with this, we step in with our work to deliver the unbeatable social media marketing services in India.
Social Media Integration
Social Media Marketing offers great advantages when it comes to targeting a brand's target audience. There are a number of techniques you can use to efficiently reach your desired audience:
What is Social Media Optimization?
Like Search engine optimization, Social media optimization plays an important role in the success of your Website Ranking. Specially, now socially strength impact SEO of your Website & blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. MOre over, being on Social media will help you to create a brand of your own. So go with Best SEO Services Company in India
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Social Media Process
Our social media marketing process ensures that your business gets a social media marketing campaign
specifically tailored to your business' goals.
Learn about the client's business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.
Use ad tools to identify audience sizes based on keywords, interests, and influencers
Create baseline for current social performance based on analytics data
Define social competitors, and the networks they're active on, based on industry keyword search and client interviews
Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content
Document actionable plan to develop or optimize profiles across networks
Create rules for engaging with users in and out of the client's social community. Develop plan to reach out to influencers to leverage their networks for content distribution
Produce measurable short and long-term goals in order to properly evaluate campaign performance
Create a content calendar that features content that will be posted based on each social media network and profile
Advertising Strategy (optional)
Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else
Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals
Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks
Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget
Following the engagement strategy, interact with users and influencers across networks
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved
We Leverage Social Media to Engage Your Audience and Increase Sales
Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers.
Engage Customers in Meaningful Conversations
Businesses can't afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.
Provide Instantaneous Customer Service
Social media allows companies to instantaneously deal with customer service issues. This can be done directly, by offering clear channels of communication for customers to register complaints, concerns, and suggestions. It can also be done proactively, by monitoring what people are saying about your brand online.
Engage Visitors by Having them Contribute Content
A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.
Provide Exclusive Offers & Discounts to Your Audience
People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.
Put a Human Face on a Big Company
Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.
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