Whether you’re trying to sell a product, increase brand awareness, or collect more revenue, SEO is an essential element of any marketing strategy. It will increase your site’s visibility to search engine results pages (SERPs) and bring more organic content to your website.
However, as you may well know, SEO styles continue to change. To be on top of the game by embracing these changes early, you need to be familiar with the latest styles and how to apply them.
To help you get started at the start of the new year, we’ve compiled the top 5 SEO trends that you simply can’t ignore in 2021. Let’s get into the first practice.
- The SERPs will continue to change
The way the SERPs work these days has changed a lot and has improved over time. Ads are becoming more and more popular, comment boxes and captions are getting more clicks, and “People Also Ask” (feature introduced in 2018) is becoming increasingly important.
Not only that, you can now see more videos from other text-based search results.
As a result, the share of live clicks has dropped dramatically.
Additionally, there has been an explosion of zero-click searches. Now, there is no need to click on the link and visit the web page. Search results can be found right there on the search results page, making SEO even more difficult than before.
To get traffic to your site, you will need to diversify and use a combination of strategies, including omnichannel marketing and long-tail keywords.
Tools like ClickFlow will help you test how effective your web page or pages are in increasing your live traffic, creating links, or creating more content.
- Proper use of mobile phones is a must
The use of mobile devices has increased over the years. In addition, the mobile phone is the most popular tool used to access the Internet.
According to a survey, 60% of Google searches are mobile. If you want to attract search engine users, your site should be designed for mobile.
The increase in the use of mobile devices to access the Internet is one of the main reasons why Google’s largest search company has announced its first mobile index.
With the use of a portable first index, Google identifies the mobile version of your website first before your desktop version. If your site isn’t made mobile, Google will fail to put your pages in the competition for your keywords. To make your site more mobile, start by checking how friendly your site is to mobile devices. An easy-to-use Google test will verify you. Just enter the URL of your website and click on “Run Test.” The tool will analyze your site and let you know if your site is user-friendly or not. The tool will also detect any issues with your mobile phone. Actions based on suggestions will enable you to offer a better mobile site visitor experience.
The best solution for this is to use a mobile answering theme. This means that your website will match the screen of any device viewed.
- Enable voice search
Another procedure you can not ignore is voice search. Voice Search is not as new as the latest in 2016, with 1 in 5 Google searches on Android. But its popularity will only grow in 2021. It is estimated that voice sales will hit $ 40 billion in the United States by 2022.
One of the main reasons for its popularity is the accuracy of the spelling. Voice recording systems developed by Google and Microsoft only show 5.1% error errors.
Today, the introduction of smart speakers, such as Google Home, Amazon Echo, and Apple HomePod, has made voice search more popular. Studies show that in the US, 1 in 6 people has a smart speaker.
Making your website designed for voice search, create conversational content as voice search tends to chat naturally, and target long keywords.
Need more help in implementing your SEO strategy? Partnering with SEO consultants can help you create content for your website not only for SEO but also for voice search.
- Create long-form content
It is becoming increasingly difficult to rank well. Short-form content and keyword insertion will not help you achieve success in the search functionality as before.
Nowadays, your content gets a great opportunity to rank high when it is remote and detailed. According to the Google search quality guidelines, your content should provide relevant information to search queries.
Your content should also reflect a high level of professionalism, authority, and reliability. It means that the author must be an expert on the topic and have authority over the content and the environment in which it appears. Also, the author and the website should be honest. To achieve this, content writers must devote time, effort, skill and expertise to content creation.
According to a Backlinko study that analyzed 1 million search results, it turned out that page number 1 contains 1,890 words on average. In another study by Backlinko and BuzzSumo, it was revealed that long-form content tends to get more public shares and backlinks.
- Use Local SEO
Attracting search engine users who live nearby is key to the success of a business environment. Most searches have a local purpose. According to Google, about 4 out of 5 consumers do a local search on search engines.
In addition, these buyers work fast. 50% of consumers who do local searches on their mobile phones and 34% of consumers who do their mobile / computer searches visit the store within a day of doing local searches.
To increase your rankings in local search, add your business details to local listings in multiple search guides for all your locations and apply a reputation management strategy. It is estimated that 85% of consumers trust online reviews as much as they trust the recommendations made by people they know.
Wrapping Up Our SEO Trends You Can’t Ignore In 2021
The above are the five most important SEO practices you will not pay attention to in 2021, however, new styles can emerge at any time.
As you know, SEO styles continue to change, just like any other marketing practice. Unless you follow the latest trends, your business will fall behind and fail to be detected by searchers at key times.
If you are looking for a solid website with built-in SEO features, then contact an experienced Indian website development company.
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OGEN, offer affordable yet the best SEO Services in Delhi. SEO team works along with the digital marketing experts to make your brand visibility higher with the strategic planning and doing deeply your competitors analysis. Get benefited from result-oriented search engine optimization services.