Digital Advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other digitally available program. Consumers spend most of their time on the Internet, so digital advertising helps you run your business right where your audience is.

Have you ever calculated how much time you spend online? I’m not just talking about social media but also the other way around. Whether you’re looking for a restaurant, joining a class for personal entertainment or simply booking event tickets, you always use the online search to do these activities. 33% of customer time is spent on social media. About 16% is used for TV and online streaming, 16% for music streaming, 13% for online and off for 22% of other sources.

So if people are relying too much on online search then it is equally important that businesses also go online. They need to have an online identity so that when their targeted customers search they can find the products they like.

This is very important for digital Advertising. The only way brands can get the attention of their prospects is to create a strong digital presence so that their targeted customers are well informed.

As a business, you can notify your customer of any new updates whether there are in-store sales, offer a free product show, plan an event, or launch a campaign. Reaching your target audience using digital methods is much easier than offline methods. The product is the same as the customers you see. If you don’t make enough buzz in the market you will be working in vain without being useful. Your efforts should get results in the form of new leads, conversions or downloads, subscribers, etc.

How to use digital advertising?

Advertisers use mobile data to design digital ads to push traffic to websites, generate leads, build awareness, establish trust, communicate with targeted audiences, and ultimately generate sales. Other things to keep in mind when creating an effective digital marketing campaign are the company’s goals, strategic approach, and available resources. Digital marketing services include Search Engine Optimization, Online Reputation Management, Website Design and Development, Pay Per Click, Social Media Marketing, Copywriting, and Content Marketing, Local Business Promotion, and Website Optimization. There are many different types of digital advertising, such as:

  • Search Engine Marketing: This appears in search results as a small “ad” icon and is the most popular digital ad. The two most common payment types for these ads pay per click or cost per mile, which is paid based on the impressions that the ad receives.
  • Display ads: This is text and images created in the form of banner ads, pop-up ads, and video ads. Display ads from third parties.
  • Social media ads: Ads that appear when you scroll to a social media feed.
  • Indigenous Advertising: Ads that do not appear as ads; will be recommended for you and will be consistent with content you have previously viewed. You will be redirected to the advertiser’s website once you have clicked the traditional ad.
  • Re-marketing: This digital advertising method uses cookies, which track users on the web and provide ads for the most recently viewed sites, products or services.

The advantages of digital advertising

To ensure contact with the intended audience and the success of the marketing strategy, one must invest in online advertising.

The benefits offered by the Internet as support for various types of campaigns (including the fact that more and more people are using the Internet each day) mean almost all businesses want to leave their mark in the digital world. So, what are the benefits of considering digital advertising?

  • Impact: In addition to the powerful diversification offered by the Internet, all the different media out there (and the different hours each one has), provide the potential to make a significant impact on the targeted campaign market.
  • Good rating: Thanks to the excellent tools available online, online advertising campaigns can easily measure progress. This is different from traditional advertising methods that say ‘those’ metrics are limited or limited to a small audience. Online marketing metrics, on the other hand, are surprisingly straightforward.
  • Time saver: Although both ‘online’ and ‘offline’ advertising takes time to plan a campaign strategy, the implementation of online advertising campaigns is moving very fast. In just a few minutes, you can customize your ads on many different platforms and publish them later.
  • Flexibility: Online advertising is characterized, among other things, by amazing flexibility. You can use any combination of texts, images and/or videos to access your target market at any time in their daily lives. If posted to the right network at the right time, the chances are endless. In addition, traditional advertising options are already limitless and some of the most ‘popular’ types of ads are for consumers. As long as you have a computer and internet access, everything can be done from anywhere in the world!

What does the future of digital advertising look like?

Everything you’ve seen so far whether it’s what happened or is happening. The world of online advertising is changing forever. This leads us to ask ourselves: where are we going? What will the future of your company’s online ads look like? There are various current methods that seem to illuminate these questions; makes you wonder how much things will change in just a few years.

  • Specialized agencies in data analysis. It is estimated that up to 10% of the world’s investment in advertising ends up in advertising that has never been seen before. With this in mind, the future will involve specialized agencies in data management, the prevention of fraudulent vehicles and the elimination of these overspending.
  • SEO Marketing Plan. This approach aims to combine two different concepts needed to achieve the maximum number of users of any application. On the one hand, ASO, which works to place the app within the top areas of the mobile market (i.e. App Store, Google Play Store, etc.), and on the other hand is SEO. Search engine optimization is very important and it is necessary. The latter seeks to make the app appear within the top search engine rankings where users type certain words.
  • Advertising on Instagram and Facebook. The world’s largest social networking site and the owner of Instagram. Currently, Facebook is promoting the integrated use of both platforms to create interactive campaigns between them and we will definitely see more of this in the years to come.
  • Virtual Social Networks. If today’s social media do not seem to be in place a few years ago, now, with the advent of reality, a new world is about to begin. With each user’s personal experience, the online advertising world will have a field day with the unlimited creative opportunities you have.
  • Artificial intelligence has been used for campaigns. Automation is among the many online marketing processes. The future holds promise for the development of this feature, which will also allow for more fluid customer connections and improved time usage.


Digital advertising is a modern phenomenon, but the future of online communications promises a host of resources needed to be a third party company that successfully communicates with the targeted market. Businesses at small, medium, or large businesses should focus on pursuing the best digital Advertising. Get deeper into who you are trying to promote your work/services? Digital Advertising in 2020 will only bring you results if you have enough noise and performance. Don’t go back a second time because your rivals have taken over.

There are many different tools and forums available to get more engagement and sales on the basis of your customers. When you are ready to enter the process but need a little help to get the results you want, there is still a way to increase your digital media advertising.

Hire an agency similar to our Best Digital Marketing Company in India that creates innovative digital marketing solutions for building long-term brand awareness for the clients. At OGEN, we have vast years of experience in delivering quality Digital Marketing Services and are proven for successful business outcomes. Our digital marketing services include Search Engine Optimization, Online Reputation Management, Website Design and Development, Pay Per Click, Social Media Marketing, Copywriting, and Content Marketing, Local Business Promotion, and Website Optimization. We are passionate about what we do and are committed to a result-driven approach.

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