The outbreak of the COVID-19 epidemic has forced businesses to change their tactics and resort to new methods to survive and thrive in the midst of adversity. It is only natural to ignore the issue of sign building during a disaster. However, at a time when more and more companies are building an online presence and trying to attract people’s attention, you can’t afford to ignore any aspect of your business. Remember, all the elements of your business – as small as a logo or as large as a custom app – contribute to creating the image of your product. So don’t skip designing your logo by following the latest trends.
Today, we are here for the top trends that you should start following soon. And we all agree, sooner rather than later, right? Stay ahead of the competition with these logo design techniques
Emerging Trends in Logo Design
Asymmetric Design
2021 and above are years of asymmetry. Gone are the days when products were used to love the perfect design with all the lines drawn along the grid. It’s time to break the rules and experiment with the design. Abstract illustrations are gaining popularity instantly. The asymmetric design looks more natural and designers can be as creative as they want without listening to the grid lines. The layout, free of the grid, makes the logo look extraordinarily beautiful. This juxtaposition of conflict and harmony will be a factor in the construction of the logo in 2021 and beyond.
However, the company that integrates logo design states that the logo is always about counting. There is always symmetry either in chaotic construction or in asymmetry. Designers carelessly care about designing a design. They should pay attention to the overall drag of the logo, the rough surface around the border, the space and shape of the mark, and more. The asymmetric logo design is not a game for an immature artist. It requires more technology to pass the traditional grid and show beauty with asymmetric design.
- Motion Design
This is an unusual design – very similar to the present. Often, we see and view a logo as a statue with many elements. However, as animation and video have become integrated components of the digital empire, logo design makes good use of these features.
Motion Design works on one simple goal – the more we look at something, the better we remember it. The motion design encourages people to wait for the moving object to stop. Naturally, they will retain the memory of the logo longer than the permanent structure. And memory retention is similar to enhanced product memory.
- Simple Geometrical Shape
Minimalism is everywhere these days. This practice will only change in the coming years. The small logo design is surrounded by shapes and specific objects. Chic brands and businesses prefer to use thin lines in logo design to create a complex appeal. However, a small design is not easy. It requires in-depth expertise to draw the whole logo and to convey the message using thin and sharp lines.
The simple geometric shape evokes a beautiful view in the minds of the viewers. Such designs are comfortable with a multitude of colors and this creates an unmistakable visual appeal. While bright and blocky lines find their use in logo design, thinner and thinner lines can quickly mark a crowd.
- Different Color Scheme
A good understanding of the color wheel comes in handy when designing a logo on the outside of the box. In the years to come, you will see great experiments with colors. From pastel shades to vibrant hue – designers play with every color palette.
These days, brands prefer to display more colors with a logo to add vibration and youth. Whether it’s a combination of blue and white or peach and Maron – the colors of the logo should reflect the identity of your product.
- Quirky Character
Anything quirky gives extra kick. That’s why companies, especially beginners, prefer to use designs outside their logo box. Extreme humor and caricature quickly attract the attention of viewers. However, quirky design requires great skill and technical understanding. This figure should be easily understood as you would not expect your audience to scrutinize your brand. You need to pay attention to them immediately and encourage them to enjoy them for the next few seconds.
In addition, the logo must have a link to the product image. If you use a bright monster in your logo, there should be a symbolic association with the type of your product. The use of color contrast will also enhance the brightness of the logo. You can also contact experts for creating a professional logo for making art.
- Use of Gradients
Gradients quickly change the look of the logo. This feature has gained considerable popularity these days. Due to technological advances, photographers can experiment with different hues in gradients. Surprisingly, the gradient was one of the key elements in the 80’s build and the trend seems to have revived and in a modern style.
Gradients allow designers to play with the logo. They can switch between different colors and increase or decrease the brightness of one type. Instagram and Redmi are two popular examples of this type of logo. Other examples of gradient logo design include GuitarTuna, Common App, and GarageBand.
Gradients add an interesting visual effect to make a logo look real and new. This also contributes to the depth and size of the logo design. The wave-like attribute given to the gradients provides a compelling feeling to the users.
- Retro Style
Retro is always green. Surprisingly, most of the 80’s and 90’s Retro designs are back in modern times. Its dull colors, simplicity of shape, and growing stalgia can all serve as reasons for its return. Such a style provides space for new age typography. So, you can try typing and keep the make-up all easy while using retro style. Such logos attract attention because of their beautiful style and the use of random (not dangerous) strokes.
Retro art combines old heritage with new style. Such a design carries a hybrid feel that can be associated with many products. The key part is that such make-up quickly builds audience contact and fosters a sense of anticipation and culture.
- Overlapping Elements
Overlapping is a great tool to use two or more designs. It also opens the way for more depth and size in the image. The designers of the logo prefer to use a spacing to establish a connection between two different elements.
The best part is that the breakup can be done with almost any reality. This method can be used to color one another, combine two different elements, repeat text with a different color or texture (say, a smaller design to a brighter design), and so on. However, you should keep in mind that fragmentation does not mix two things.
When you mix two different colors, you do not mix the two colors. There may be a point of change, but individual colors should appear in the design.
During the break, you have to keep the personality of the different things unchanged.
Wrapping Up
It is amazing to see how logo design has changed over the years. All new trends in logo design include interaction with the past all the time when a new future is opened. Applying these principles to your logo design definitely makes it stand out from the crowd. Remember, when you are creating a logo, you do not have to change it regularly. While it is basically a brand with small graphics, it carries great value for your product. Indicates your product identity. So don’t forget to go the extra mile while designing your brand.
OGEN Infosystem is one of the best logo designing, brand identity designing and website designing company in India that emphasizes originality and quality.
We hope the blog provides you with some useful information. Try this and thank us later!
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