1- Increase E-Commerce Search Usability
Is your site have well-designed search & navigation functions? An effective search and navigation capability is vital for an ecommerce website. It is important that when users visit to your site would be able to find the information easily for what they are looking for. If your potential customers found it difficult to navigate and search on your website then ultimately they will move to your competitor’s site. So you should take assistance from the best Web Development Company in order to give high-performing search experience to your site users. Also you should organize the menu bar & categories in a way that ensures a simple and easy user experience. You can increase conversions in your online store by improving the search usability in the below mentioned fields:
- search scope selection
- results layout and features
- design and behavior of the search field
- filtering and sorting the search results on the results page
- how should the auto complete be designed
2- Use High-Quality Photographs & Good Product Descriptions
Beautiful images and photos of your offerings capture the attention of the site users. So, it is a good idea to use images and photos of high quality. Also give an appropriate product description with the benefits and features. Potential customers want to know everything about your offerings and it would be useful for them while making the purchasing decision. So give a detailed description that encourages them to buy.
You should create proper subheading and use bullet points to improve the readability of the user. It is better to give video or real images of your product.
3- Improve Your Social Media Strategy
In order to connect with larger number of audience and to boost your business visibility you need to make a strategy that works well on different social media channels. Social networks like Pinterest, Snapchat, Facebook Instagram and Twitter are ideal for the online shops offering products. For a great user experience post related to your industry on the social media platforms consistently. In this way people will take interest in your business. Use an automated tool to make your posts on the track. Try to always use images while posting. Remember not to spam. Engage with your customers besides doing promotion on social media platforms. Track the engagement of your audience with analytics. Web Design Company in Delhi helps you to drive more sales by improving your social media strategy.