The major search engine, Google is rewriting title tags for a limited amount of pages in search results. It is replacing web page titles with other on-page text. When replacing web page titles, another text contained in the page is considered. Google may consider using other text in cases when a page’s HTML title tag does not adequately describe what it is all about.

When Google rewrites the title it tends to be shorter than the original one. This epitomizes an effort to enhance the readability and improve the relevance of a result. The ultimate goal of rewriting the title is to enhance the relevancy for searchers.

This goes without saying that the page titles are important. After all, they are the very first thing that the searchers see when they type something into the search engine like Google. When searchers are deciding between clicking on your content versus your competition, the very biggest factor that drives that decision is the titles of your pages.

How you describe the page title has a huge impact on which keywords you rank for and how well you rank for them. It is actually one of the biggest SEO ranking factors. So when SEO re-optimizes and update their content, they will go through a number of iterations on their page titles. And each time SEO updates its title tag it changes what searchers see in the SERPs.

One thing that is to be kept in mind when playing the SEO is Google serves searches first and foremost. In fact, every action Google takes, every algorithm update, every new universal search result type is designed to make it easier for searchers to get the information they are looking for.

So it is not surprising that Google changes your title tag based on the query. Based on what you search you could see two entirely different title tags for the same piece of content in the SERPs. The leading search engine works to provide the searcher with the content best synchronized to their query, they might display any variation of your title tag in the SERP.

To have a good website ranking, it is imperative that one creates rich and well-optimized content for their keyword and the best web development company follows the Google updates to the core. While Google pulling varied snippets to epitomize your content in the SERP, all of the content comes from your page. It is therefore important that all the content on your page is well-optimized for both primary and secondary keywords.

When keyword research is done, it is important to pay attention to the search intent of the keyword one is going to target and write with that in the mind. And if optimizing and re-optimizing content is being done, ensure that your optimizations always get your content a little bit closure to the intent of the searcher.

It is imperative to optimize the whole piece of content, not just for one keyword, but for secondary, tertiary keywords and search intent and Google will serve up a great rich snippet from the content. Many SEO professionals have noticed something different about SERPs recently and that is Google is rewriting title tags.

From the point of view of an SEO expert, title tags are one of the most important ways of helping Google to understand the content of the web page. So SEO professionals of the leading web development company often write their title tags to be an optimal length and structure of between 50 to 60 characters when displayed in SERPs.

After the title tag update by Google recently, the major search engine has started rewriting the title tags on some pages, replacing it with other relevant on-page text, or even anchor text from a different page. The main reason behind this update is to enhance the overall user experience.

Although title tags for the majority of web pages will remain unchanged, there are instances where Google will display alternative title tags for summarizing the content of the page in the clearest and crisp manner. After this update, the title tag snippets have become shorter too.

 It is important to write title tags with a view to generating more clicks from search results. Google started changing titles and descriptions in certain cases if it thinks there is missing information or if the title tag can fit the search query better.

Google’s generation of page titles or descriptions is automated and takes into account both the content of a page as well as references to it that appears on the web. The goal of the snippet and title is to showcase and describe each result and explain how it relates to the query of the user.

Titles are important to giving users a quick insight into the content of a result, and why it is relevant to their query. It is often the foremost piece of information used to decide which result to click on and so it is important to use high-quality titles on your web pages.

Well-written title tags have the power to rope in the attention of the reader. To rank well in the SERPs, one needs to optimize the page titles for the search engines. SEO title optimization is a vital factor that search engines use to determine whether or not your page is relevant to the search query. In other words, if you want to enhance your website’s rankings, you need to pay attention to SEO title optimization.

The meta descriptions do not affect directly SEO, meaning if you do not include your main keyword phrase, it will not kill your chances of ranking for that search term. Google wants people to keep using their search engines. Any changes they make to your title and description tags are to enhance the search results for their users.  The title rewrites results seemed to fit the searcher’s intent.

These updates are made through the machine learning part of their algorithm. If Google chooses to change your title tags it is for the benefit of its users and your customers.

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