Influencer Strategy
Goals, audiences, platforms, creator mix and budget split planned around what you need to sell.
- Goal & KPI setting
- Creator tier mix
- Budget & timeline
Our influencer marketing services find creators your buyers already trust, vet every audience for authenticity, manage the campaign end to end and track each sale — with clear, ASCI-compliant disclosure.
Influencer marketing services help brands partner with content creators — on Instagram, YouTube, LinkedIn and other platforms — who recommend products to audiences that already trust them. The service covers strategy, finding and vetting creators, negotiation, content briefs, campaign management, disclosure compliance and tracking results.
Instead of an advert, people see a creator they follow using and explaining your product in their own words.
Creators · trust · measurable reachAn influencer marketing agency plans your campaign goals and budget, shortlists creators whose audience matches your buyers, checks those audiences for fake followers, negotiates fees and contracts, writes briefs, approves content, makes sure every post is clearly labelled, amplifies the best posts with ads and reports on reach, clicks and sales.
As an influencer marketing services company, OGEN Infosystem runs all of this in-house from Noida, alongside our social media, content and paid ads teams.
OGEN — founded 2013 · 30+ in-house team · Noida, IndiaFrom the first shortlist to the final ROI report, every step is handled by our in-house team.
Goals, audiences, platforms, creator mix and budget split planned around what you need to sell.
We shortlist creators whose followers match your buyers by city, age, language and interest.
Every creator is checked for fake followers, suspicious engagement and brand-safety issues before we pay a rupee.
We contact creators, agree deliverables, usage rights and fees, and put it all in a written agreement.
Clear briefs that give creators freedom in their own voice while keeping key messages and claims accurate.
Product shipping, posting schedules, reminders and live monitoring — one point of contact for you.
Authentic creator videos and photos you can reuse on your website, product pages and ads.
Boost the best-performing creator posts as partnership ads to reach far more of the right people.
Unique codes, UTM links and platform insights show exactly which creators drove clicks and sales.
Bigger is not always better. Most of our campaigns mix tiers — micro creators for trust and conversions, larger creators for reach.
Very close, trusting communities; often the highest engagement.
Specialist creators with loyal, interest-led audiences.
Established creators with broad reach in a category.
Celebrity-level reach across audiences and cities.
Follower ranges are the commonly used industry tiers; we choose creators on audience fit and engagement, not follower count alone.
Every goal needs a different format. These are the campaign types we plan and manage most often.
Send products to many creators for honest first impressions and organic posts.
Paid, scripted-light content in the creator’s own style on Instagram and Facebook.
Dedicated reviews or integrated mentions in long-form and Shorts videos.
Long-term partnerships where the same creators represent you over months.
Creators earn on sales through unique codes or links — you pay for results.
Creator coverage for product launches, store openings and events.
Hashtag challenges and giveaways that grow followers and user content.
Industry voices and founders on LinkedIn for B2B and SaaS brands.
Paying for fake followers is the most common way influencer budgets are wasted. Every creator passes these checks before we recommend them.
In India, influencer advertising must be clearly disclosed. We build compliance into every brief and check every post before it goes live.
Examples of disclosure labels used in India for paid, gifted or partnership content.
Source: Advertising Standards Council of India (ASCI) — Guidelines for Influencer Advertising in Digital Media
The right creators, platforms and success metrics differ by sector. Here is how we plan campaigns for the industries we work with most.
We agree goals, target audience, platforms, creator mix, timeline and how results will be measured.
We shortlist creators and run every one through our audience, authenticity and brand-safety checks.
Fees, deliverables, usage rights and disclosure rules are agreed in writing with each creator.
Creators receive a clear brief; we review drafts for accuracy, brand fit and disclosure before posting.
Posts go live on schedule; we monitor comments and boost the strongest content with partnership ads.
Creator-level reach, engagement, clicks, code use and sales — and the creators worth working with again.
Every creator gets a unique code and tracked link, so you see exactly who drove reach, clicks and sales.
Unique people reached and total views across creator postsShows how far the campaign travelled.
(Likes + comments + shares + saves) ÷ reach × 100Shows whether the audience actually cared.
Creator fees ÷ total engagementsCompares value across creators and tiers.
Visits from creator links and UTM-tagged swipe-upsMeasures interest beyond the platform.
Orders using each creator’s unique code or linkTies sales directly to each creator.
(Revenue − total campaign cost) ÷ total cost × 100Whether the campaign made money.
A typical campaign runs from plan to results in about two months; ongoing ambassador programmes keep improving after that.
You will see: a vetted creator list with reasons and costs.
You will see: approved content ready to post.
You will see: reach, engagement and first code redemptions.
You will see: lower cost per sale as top creators are retained.
The platforms our team uses to find, vet, manage and measure creators.
Platform names are trademarks of their respective owners.
Use this checklist with any influencer marketing agency you are considering — including us.
Every plan is quoted after a free consultation. Creator fees depend on the creators chosen and are shown to you separately from our management fee — not a fixed price list.
Brands testing influencer marketing with nano and micro creators.
Brands running regular paid creator campaigns to drive sales.
Brands building long-term creator partnerships and UGC libraries.
Working with Ogen Infosystem has been a game-changer for our fashion brand. Their creative content and targeted digital ads on platforms like Instagram and Facebook have not only increased our brand visibility but also driven substantial growth in sales.
Priya SharmaFounder, Fashion Brand — MumbaiOgen Infosystem's digital marketing expertise transformed our online presence. Their strategic SEO and social media campaigns significantly boosted our website traffic and customer engagement, helping us achieve our business objectives efficiently.
Rajesh GuptaMarketing Head, B2B Tech — DelhiOgen Infosystem's digital marketing strategies have been instrumental in our restaurant's success. Their localized SEO tactics and online reputation management have attracted more diners to our locations across India.
Amit KumarOwner, Restaurant Chain — BengaluruInfluencer marketing services help brands partner with content creators who recommend products to audiences that trust them. They cover strategy, creator discovery and vetting, negotiation, briefs, campaign management, disclosure compliance and tracking results.
OGEN Infosystem is an influencer marketing agency and influencer marketing services company headquartered in Noida (Delhi NCR), India, founded in 2013. Our in-house team delivers influencer marketing services — strategy, creator discovery and audience vetting, outreach and contracts, briefs and content approval, ASCI-compliant disclosure, UGC, partnership ads and ROI tracking with codes and UTM links — across nano, micro, macro and mega creators on Instagram, YouTube and LinkedIn, for fashion, beauty, food, tech, travel, fitness, finance, education and B2B brands across Delhi, Noida, Gurugram, Mumbai, Bengaluru, Hyderabad, Chennai and Pune.
Last reviewed: 27 Oct 2026
