Value-based smart bidding
Google and Meta bidding models decide each bid in real time. We feed them qualified leads and sales values from your CRM, so they chase customers worth having — not cheap form fills.
Offline conversion importOur performance marketing services are judged on one thing: qualified leads and sales you can see in your CRM. Clean tracking, machine-learning bidding fed with your real revenue data, and creatives and landing pages tested every week.
Performance marketing services plan, run and improve paid campaigns where success is measured by actions — leads, sales, sign-ups or app installs — rather than impressions. Budgets move every week towards the ads, audiences and channels that bring revenue, and away from those that only bring clicks.
A performance marketing company takes responsibility for the numbers between ad spend and revenue. It fixes tracking so every lead and sale is counted, feeds that data back into the ad platforms, builds and tests campaigns, and reports cost per acquisition, ROAS and pipeline — not just traffic.
A traditional agency is usually paid to create and place ads, and reports reach and engagement. A performance marketing agency is accountable for business outcomes: it chooses channels on cost per result, cuts what does not pay back and scales what does.
Start with one channel or hand us the whole mix. Every engagement begins with a free audit of your tracking, ad accounts and landing pages.
Search, Performance Max, Shopping and Demand Gen, structured by intent and bid on real conversion value.
Prospecting, lead-form and catalogue campaigns with creative tested at scale and server-side tracking.
Reach buyers by job title, seniority and company, then nurture them to a sales conversation.
Short-form and in-stream video that builds demand cheaply and feeds your remarketing audiences.
Sponsored product and brand ads on Amazon and other marketplaces, managed against margin, not just sales.
Fast, message-matched landing pages built by our own developers and A/B tested against each other.
Ad creatives made to be tested: hooks, formats and offers produced in batches and judged on cost per result.
GA4, Tag Manager, server-side tagging and offline conversion imports, so every platform learns from real results.
Email, WhatsApp and remarketing journeys that turn first-time buyers into repeat customers.
Today’s ad platforms run on machine-learning models. They are only as good as the data you give them — so our job is to feed them the right signals and keep a specialist in charge of every decision that matters.
Google and Meta bidding models decide each bid in real time. We feed them qualified leads and sales values from your CRM, so they chase customers worth having — not cheap form fills.
Offline conversion importGA4 estimates which visitors are likely to buy or churn in the next week. We build audiences from those predictions for remarketing and lookalike targeting.
GA4 predictive metricsResponsive and dynamic ads mix headlines, images and videos automatically. We supply strong variations, read the asset reports and replace weak ones every week.
Scripts and rules watch spend, cost per lead and conversion volume around the clock, and alert us the moment something breaks — a dead form, a budget spike, a tracking drop.
Leads are scored on CRM stage and fit, and only the good ones are sent back to the ad platforms as conversions — teaching the algorithms what a real customer looks like.
Conversions API and server-side tagging recover signals that browsers and ad blockers lose, so the bidding models learn from more complete data.
Meta Conversions APIAds that only chase ready-to-buy searches run out of people. We plan every stage, give each one its own KPI, and shift budget between them as the data comes in.
*A typical starting split for a lead-generation account — we change it based on your margins, sales cycle and data.
Enter your own numbers. The “after” column shows the effect of a 15% lower cost per click and a 25% higher conversion rate — typical goals of the optimisation work on this page.
Same budget: –
Illustration only — simple maths on your inputs, not a promise of results. Real gains depend on your account, market and landing pages.
Most accounts we audit lose money in the same places. This is a composite of what we usually find — and what we change.
Illustration — a composite of common audit findings, not one specific client.
Real campaigns, real rankings — two recent SEO results for clients in the UK and Australia.
8 keywords ranked on page one of Google.
www.usedmobiles4u.co.uk
At top 3 positions on Google Australia.
www.gillcricketacademy.com.auClicks are a cost, not a result. These are the numbers we optimise and report every month — and exactly how each is calculated.
The cost of each lead or sale — the first number we bring down.
Revenue earned for every rupee put into ads.
What a new customer really costs once everything is counted.
Shows whether growth is profitable over time, not just this month.
A blended view that stops channels claiming the same sale twice.
Measured with holdout or geo tests — the sales ads truly caused.
Platform dashboards often credit the same sale to several channels. MER and incremental lift tests keep the reporting honest.
The right channels, KPI and budget approach change by sector. Here is how we plan performance campaigns for the industries we work with most.
We audit tracking, ad accounts, landing pages and CRM data to find where money leaks and where the quick wins are.
GA4, Tag Manager, server-side tracking and CRM imports are set up so every platform learns from real results.
We set CPA and ROAS targets, pick channels for each funnel stage and split budget by expected return.
Our designers, writers and developers produce test-ready creatives and message-matched landing pages.
Daily checks at launch, then weekly search-term, audience, creative and bid reviews across every channel.
Live dashboards and a monthly review of CPA, ROAS and pipeline — and budget moves to what pays back.
Paid channels bring traffic from day one, but the best results come after the account has learnt from real conversions. Here is a typical first few months.
You will see: numbers you can trust.
You will see: leads coming in, wasted spend falling.
You will see: cost per lead coming down.
You will see: more revenue at a stable or better ROAS.
Smart bidding strategies need a period to learn from your conversion data after they start or change, which is why we avoid big changes in the first weeks.Google Ads Help — About Smart Bidding
The ad platforms and tracking tools our specialists use every day to build, measure and improve your campaigns.
Platform names are trademarks of their respective owners.
Use this checklist with any agency you are considering — including us.
Every plan is quoted after a free growth audit. Ad spend is paid directly to the platforms; our management fee is quoted separately — not a fixed price list.
Businesses starting paid acquisition on one or two channels.
Companies that want paid media to be a steady, profitable growth channel.
Ecommerce and multi-location brands spending across the full funnel.
Working with Ogen Infosystem has been a game-changer for our fashion brand. Their creative content and targeted digital ads on platforms like Instagram and Facebook have not only increased our brand visibility but also driven substantial growth in sales.
Priya SharmaFounder, Fashion Brand — MumbaiOgen Infosystem's digital marketing expertise transformed our online presence. Their strategic SEO and social media campaigns significantly boosted our website traffic and customer engagement, helping us achieve our business objectives efficiently.
Rajesh GuptaMarketing Head, B2B Tech — DelhiOgen Infosystem's digital marketing strategies have been instrumental in our restaurant's success. Their localized SEO tactics and online reputation management have attracted more diners to our locations across India.
Amit KumarOwner, Restaurant Chain — BengaluruPerformance marketing services are paid advertising services measured by results — leads, sales, sign-ups or installs — instead of impressions. They cover channel strategy, campaign management on Google, Meta, LinkedIn and other platforms, conversion tracking, creative and landing page testing, and reporting on cost per acquisition and ROAS.
OGEN Infosystem is a performance marketing company and performance marketing agency founded in 2013 and headquartered in Noida, India. Our 30+ member in-house team delivers performance marketing services across Google Ads, Meta, LinkedIn, YouTube and marketplace ads, backed by conversion tracking, server-side tagging, CRM integration, creative production and landing page optimisation. Every engagement starts with a free growth audit, keeps ad accounts in the client’s name, and is reported on cost per acquisition, ROAS and revenue.
Last reviewed: 29 Oct 2026
