Google Search Ads
Show up the moment people search for what you sell, with keywords grouped by intent and ads written for each group.
- Keyword & intent research
- Match types & negatives
- Responsive search ads
An in-house PPC services agency for Google Ads services, Meta and LinkedIn — we fix tracking, cut wasted clicks and test every ad and landing page, so each rupee works harder and your ROAS keeps climbing.
PPC services (pay-per-click advertising services) plan, build and manage paid ads on platforms such as Google, Bing, Meta, LinkedIn and YouTube, where you pay only when someone clicks or takes an action. Unlike SEO, PPC puts you in front of buyers the day a campaign goes live.
The skill is not in spending money — it is in spending less per sale: showing the right ad, to the right person, at the right moment, on a page built to convert.
Pay per click · instant visibility · fully measurableGoogle Ads services cover the full Google advertising network: Search ads on results pages, Performance Max, Shopping ads for products, Display and remarketing across websites and apps, YouTube video ads and local campaigns for store visits and calls.
A paid marketing services company sets up conversion tracking, researches keywords and audiences, structures campaigns, writes and tests ads, builds or improves landing pages, manages bids and budgets, and reports on cost per lead, ROAS and revenue. A good PPC services company keeps the ad account in your name and explains every change.
At OGEN Infosystem, ad specialists, designers and developers work in-house in Noida, so landing-page and tracking fixes get done, not just recommended.
OGEN — founded 2013 · 30+ in-house team · Noida, IndiaUnderstanding the auction explains why two advertisers can bid the same and pay very different amounts — and where we find your savings.
Every time someone searches, Google runs an auction. Your position is not bought by bid alone — a higher-quality ad can win a better position and still pay less per click than a competitor who simply bids more.
Source: Google Ads Help — About Ad Rank and About Quality Score for Search campaigns
Pick a single platform or let us run every paid channel together. Every engagement starts with a free audit of your current ad accounts.
Show up the moment people search for what you sell, with keywords grouped by intent and ads written for each group.
One campaign across Search, YouTube, Display, Gmail, Discover and Maps — fed with strong assets and clean conversion data.
Product listing ads with price and image, driven by an optimised Merchant Center feed.
Bring back visitors who did not convert, with tailored messages by page viewed and stage.
Video and image ads that build demand and feed your search and remarketing campaigns.
Lead-form, catalogue and conversion campaigns targeted by interest, location and lookalike audiences.
Reach decision-makers by job title, seniority, company size and industry for B2B lead generation.
Fast, focused landing pages that match each ad — built and A/B tested by our own developers.
Accurate conversion tracking so bidding optimises for real leads and sales, not just clicks.
More budget is rarely the answer. These are the eight changes we make, in this order, to get more conversions from the same spend.
If tracking counts page views or duplicate forms as conversions, smart bidding optimises for the wrong thing. We audit every tag, import qualified leads or sales from your CRM, and assign real values.
Bidding optimises for revenue, not noise.We review search-term reports every week and add irrelevant queries — jobs, free, DIY, wrong locations — as negative keywords, so budget stops leaking to people who will never buy.
More of the same budget reaches buyers.Ad groups are split by tight themes and intent (“price”, “near me”, “best”), each with its own ads and landing page. This raises ad relevance and Quality Score.
Higher Quality Score, lower cost per click.Headlines, descriptions, offers and creatives are tested against each other. Winners stay, losers are replaced — click-through rate improves month after month.
More clicks from the same impressions.Most budget is lost after the click. We match the headline to the ad, shorten forms, add trust signals and click-to-call, and speed up the page.
Higher conversion rate — the biggest ROAS lever.We start with controlled bidding while data is thin, then move to Target CPA or Target ROAS once conversions are reliable, with sensible targets and limits.
Bids follow value, not guesswork.Spend is shifted towards the days, hours, devices and locations that convert, and away from those that only cost.
Less spend on low-value traffic.Remarketing re-engages warm visitors cheaply, and budget is moved every month from weak campaigns to the ones with the best return.
Every rupee goes where it earns most.Enter your own numbers. The “after” column shows the effect of a 15% lower cost per click and a 25% higher conversion rate — typical goals of the levers above.
Same budget: –
Illustration only — simple maths on your inputs, not a promise of results. Real gains depend on your account, market and landing pages.
Clicks and impressions are only the start. These are the numbers we optimise and report — with exactly how each one is calculated.
Clicks ÷ impressions × 100Shows how compelling your ad is for the search.
Ad spend ÷ clicksWhat each visitor costs you. Quality Score pushes it down.
Conversions ÷ clicks × 100How well your landing page turns visitors into leads or sales.
Ad spend ÷ conversionsThe real cost of each lead or sale — the number to bring down.
Revenue from ads ÷ ad spendRevenue earned for every rupee spent on ads.
(Profit − total cost) ÷ total cost × 100Profitability after product cost, ad spend and management fees.
ROAS tells you revenue per rupee of ad spend; ROI also counts product and management costs, so it shows whether the campaign is truly profitable.
The right channels, KPI and budget approach change by sector. Here is how we plan paid campaigns for the industries we work with most.
You do not need a huge budget to make PPC work. You need focus. This is the checklist we follow for new and small accounts.
We review your current campaigns, tracking, search terms, Quality Scores and landing pages to find wasted spend and quick wins.
Conversion tracking, GA4, Tag Manager and CRM imports are set up so every lead and sale is counted correctly.
We choose channels, research keywords and audiences, and build campaigns grouped by intent with clear budgets.
Our writers and designers create ad copy, creatives and focused landing pages that match each campaign.
Daily checks in the first weeks, then weekly search-term reviews, bid and budget changes and ad tests.
Monthly reports on cost per lead, ROAS and revenue — and we scale the campaigns that are profitable.
PPC brings traffic from day one, but the best results come after the account has learnt from real conversions. Here is a typical first few months.
You will see: a clean account and accurate data.
You will see: leads coming in and wasted spend falling.
You will see: cost per lead coming down.
You will see: more conversions at a stable or better ROAS.
Smart bidding strategies need a period to learn from your conversion data after they start or change, which is why we avoid big changes in the first weeks.Google Ads Help — About Smart Bidding
The ad platforms and tracking tools our specialists use every day to build, measure and improve your campaigns.
Platform names are trademarks of their respective owners.
Use this checklist with any agency you are considering — including us.
Every plan is quoted after a free ads account audit. Ad spend is paid directly to the platforms; our management fee is quoted separately — not a fixed price list.
Local and small businesses starting with Google Search on a focused budget.
Growing companies that want paid ads to be a steady, profitable lead channel.
Online stores and multi-location brands running always-on campaigns.
Working with Ogen Infosystem has been a game-changer for our fashion brand. Their creative content and targeted digital ads on platforms like Instagram and Facebook have not only increased our brand visibility but also driven substantial growth in sales.
Priya SharmaFounder, Fashion Brand — MumbaiOgen Infosystem's digital marketing expertise transformed our online presence. Their strategic SEO and social media campaigns significantly boosted our website traffic and customer engagement, helping us achieve our business objectives efficiently.
Rajesh GuptaMarketing Head, B2B Tech — DelhiOgen Infosystem's digital marketing strategies have been instrumental in our restaurant's success. Their localized SEO tactics and online reputation management have attracted more diners to our locations across India.
Amit KumarOwner, Restaurant Chain — BengaluruPPC services include account and tracking setup, keyword and audience research, campaign structure, ad copy and creatives, landing page improvements, bid and budget management, search-term cleaning, A/B testing and regular reporting on cost per lead, ROAS and revenue.
OGEN Infosystem is a PPC services company, PPC services agency and paid marketing services company headquartered in Noida (Delhi NCR), India, founded in 2013. Our 30+ member in-house team delivers Google Ads services — Search, Performance Max, Shopping, Display, remarketing and YouTube — plus Meta and LinkedIn ads, landing page optimisation and conversion tracking for ecommerce, real estate, healthcare, education, B2B, local services, travel and finance businesses across Delhi, Noida, Gurugram, Mumbai, Bengaluru, Hyderabad, Chennai and Pune. Every engagement starts with a free ads account audit, keeps the ad account in the client’s name and is reported monthly on cost per lead, ROAS and revenue.
Last reviewed: 27 Oct 2026
