Social Media Strategy
Audience research, competitor review, platform choice, content pillars and a 90-day plan tied to your business goals.
- Audience & competitor research
- Platform & goal mapping
- Content pillars & tone
An in-house social media marketing agency and SMO services company that plans, creates and runs your social channels — and reports on the enquiries and sales they bring, not just likes.
Social media marketing (SMM) is the use of platforms such as Instagram, Facebook, LinkedIn, YouTube and X to build brand awareness, grow an engaged community and drive enquiries and sales. It combines organic content — posts, reels, stories and conversations — with paid social advertising that targets people by interest, location, job role and behaviour.
Done well, social media becomes a measurable sales channel, not just a place to post updates.
Organic content · paid social · communityA social media marketing company plans which platforms to use, defines your audience and content pillars, creates the posts, reels and ads, publishes on a calendar, replies to comments and messages, runs paid campaigns and reports on results. A good social media marketing agency ties every activity back to business goals such as leads, store visits or online sales.
At OGEN Infosystem, strategists, designers, video editors, copywriters and ad specialists work in-house in Noida on your brand.
OGEN — founded 2013 · 30+ in-house team · Noida, IndiaSMO services (social media optimisation) make your profiles and content easier to discover and share — optimised bios, handles, highlights, hashtags, posting times and share-friendly formats. An SMO services company focuses on organic reach; social media marketing adds paid campaigns and conversion tracking on top.
The two terms are often used interchangeably, but they cover different work. Most businesses need both — that is why we offer them together.
| SMOSocial Media Optimisation | SMMSocial Media Marketing | |
|---|---|---|
| Main goal | Discoverability and shareability of your profiles and posts | Awareness, leads and sales from social platforms |
| Type of reach | Organic only | Organic + paid advertising |
| Typical work | Profile optimisation, hashtags, posting times, share-friendly content | Strategy, content production, paid campaigns, influencers, community management |
| Time to results | Gradual — builds over months | Paid reach is immediate; organic compounds over time |
| How we measure | Reach, saves, shares, profile visits, follower quality | Cost per lead, conversions, return on ad spend, revenue |
Choose a single service or let us run your social media end to end. Every engagement starts with a free audit of your current profiles.
Audience research, competitor review, platform choice, content pillars and a 90-day plan tied to your business goals.
Optimise bios, handles, links, highlights and pinned posts so every profile is easy to find, trust and act on.
On-brand posts, carousels, reels, stories and short videos designed and written by our in-house creative team.
A monthly calendar you approve in advance, published at the times your audience is most active.
Replies to comments, messages and mentions within agreed response times, with escalation for complaints.
Meta (Facebook & Instagram), LinkedIn and YouTube ad campaigns built for leads, traffic or sales.
Find, brief and manage creators who genuinely fit your brand, with clear disclosure on every post.
Track what people say about your brand and competitors, and respond to reviews and negative mentions quickly.
Monthly reports on reach, engagement, leads and cost per result, with clear next steps.
You do not need to be everywhere. Here is how each platform works, who it suits and what we create for it.
Best for: Consumer brands, lifestyle, food, fashion, beauty, real estate and local businesses.
Why use it: Visual discovery, community and shopping journeys; strong for D2C and local reach.
Best for: Local services, communities, events and broad consumer audiences across age groups.
Why use it: Lead-generation ads with instant forms, plus community groups and local targeting.
Best for: B2B companies, SaaS, IT services, recruitment, education and professional services.
Why use it: Targeting by job title, company size and industry; ideal for decision-makers.
Best for: Education, tech, product demos, real estate walkthroughs and long-form brand stories.
Why use it: The second-largest search platform after Google; videos keep earning views for years.
Best for: News-driven brands, tech, media, finance and customer-support conversations.
Why use it: Real-time conversations, trend participation and fast public customer support.
Best for: Home décor, fashion, weddings, recipes, DIY and gifting brands.
Why use it: Planning-stage discovery; pins keep driving traffic long after posting.
Platform names are trademarks of their respective owners.
Accounts that only sell get ignored. We plan every calendar around four content pillars so followers have a reason to stay — and to buy.
How-tos, tips, myths vs facts and behind-the-process posts that make your brand the helpful expert.
Polls, questions, memes, trends and user-generated content that start conversations.
Customer stories, team culture, milestones and brand values that build trust.
Offers, launches and clear calls to action — earned by the value in the other 85%.
A starting mix — we adjust the balance for each brand based on what your audience responds to.
We review your current profiles, content, audience and competitors to see what is working, what is not and where the gaps are.
We choose platforms, define your audience, tone of voice and content pillars, and set measurable goals for the first 90 days.
You receive a monthly calendar of posts, reels and stories to review and approve before anything goes live.
Our designers, editors and writers produce the content and publish it at the times your audience is most active.
We reply to comments and messages, and run paid campaigns to put your best content in front of the right people.
Monthly reports on reach, engagement, leads and cost per result — then we double down on what performs best.
Reels, Shorts, carousels and thought-leadership posts — content made for each platform, planned to build reach, engagement and leads.
Sample creatives for illustration — your content is designed around your brand.
Followers and likes feel good, but they do not pay salaries. These are the numbers we report on — and how each one is calculated.
The number of unique people who saw your content.Tells you if your content is being distributed.
(Likes + comments + shares + saves) ÷ reach × 100Shows whether people actually care about what you post.
Link clicks ÷ impressions × 100Measures how well posts and ads drive people to your site.
Ad spend ÷ number of leadsThe real cost of each enquiry from paid social.
Conversions ÷ clicks × 100How many visitors from social complete the goal — a form, call or sale.
Revenue from ads ÷ ad spendWhether your paid social is profitable.
Paid social can bring traffic within days; organic growth and community take longer. Here is a typical first year with our social media marketing company.
You will see: polished profiles and an approved content plan.
You will see: steadier reach, better engagement and first leads from paid social.
You will see: lower cost per lead and growing organic reach.
You will see: social as a dependable source of enquiries and repeat customers.
The platforms our strategists, designers and ad specialists use every day to plan, create, publish and report.
Tool names are trademarks of their respective owners.
Use this checklist with any agency you are considering — including us.
Source: Instagram’s Terms of Use prohibit artificially collecting likes, followers or shares; in India, the Advertising Standards Council of India (ASCI) requires influencers to label paid content with a clear disclosure such as “Ad” or “Collaboration”.
Every plan is quoted after a free social audit, because the right budget depends on your platforms, content volume and goals — not a fixed price list.
Local businesses and new brands that need consistent, professional profiles on one or two platforms.
Growing brands that want social media to bring steady enquiries and sales.
Multi-platform brands, ecommerce and B2B companies running always-on campaigns.
Working with Ogen Infosystem has been a game-changer for our fashion brand. Their creative content and targeted digital ads on platforms like Instagram and Facebook have not only increased our brand visibility but also driven substantial growth in sales.
Priya SharmaFounder, Fashion Brand — MumbaiOgen Infosystem's digital marketing expertise transformed our online presence. Their strategic SEO and social media campaigns significantly boosted our website traffic and customer engagement, helping us achieve our business objectives efficiently.
Rajesh GuptaMarketing Head, B2B Tech — DelhiOgen Infosystem's digital marketing strategies have been instrumental in our restaurant's success. Their localized SEO tactics and online reputation management have attracted more diners to our locations across India.
Amit KumarOwner, Restaurant Chain — BengaluruA social media marketing company plans your social media strategy, creates posts, reels and ads, publishes them on a calendar, manages comments and messages, runs paid campaigns and reports on results such as reach, leads and sales.
OGEN Infosystem is a social media marketing company, social media marketing agency and SMO services company headquartered in Noida (Delhi NCR), India, founded in 2013. Our 30+ member in-house team delivers social media strategy, SMO and profile optimisation, content creation, reels and video, community management, paid social advertising on Meta, LinkedIn and YouTube, influencer marketing and social listening for businesses across Delhi, Noida, Gurugram, Mumbai, Bengaluru, Hyderabad, Chennai and Pune. Every engagement starts with a free social audit, keeps all pages and ad accounts in the client’s name and is reported monthly in plain English.
Last reviewed: 27 Oct 2026
