Performance Marketing Company in Noida

  • Google Ads, PPC and YouTube
  • Meta and Instagram ads
  • Tracking from click to sale

As a performance marketing company in Noida, we run Google and Meta campaigns that are judged on leads and sales. We check your accounts every week and put more of the budget behind the ads that bring buyers.

The Basics

What Is Performance Marketing?

Performance marketing is paid advertising that you judge by the actions it brings, such as leads, sales or app installs. A performance marketing agency in Noida sets up the tracking, runs the campaigns and keeps spending only where the numbers work. Most accounts use three kinds of campaign.

Search ads

People already looking

Google Search ads appear when someone types what you sell. Intent is high, and so is the cost per click in busy fields.

Start here when people search for your service.

Social ads

People who fit your buyer

Meta and Instagram ads reach people by interest, age, location and behaviour, before they start searching.

Strong for offers, launches and visual products.

Retargeting

People who visited before

Ads shown again to visitors who did not enquire on their first visit, often at a lower cost per lead.

Add this once your site gets steady traffic.

What We Do

Google Ads, PPC and Meta Ads Management in Noida

We can run one ad account or all of them, and the tracking and landing pages come with the work.

Google Search Ads

Keyword campaigns for people already searching for your service, with negative keywords added every week to cut wasted clicks.

Meta and Instagram Ads

Lead and sales campaigns on Facebook and Instagram, with new creatives tested before older ones tire.

YouTube and Display

Video and banner campaigns to reach new buyers and bring back people who visited your site.

Landing Pages

Fast pages built for one offer each, with the form and call button above the fold. Our web team builds them.

Conversion Tracking

GA4, Google Ads conversions, Meta Pixel with Conversions API, and call tracking, checked before any budget is spent.

Before You Spend

Costs and Rules to Plan Your Ad Budget Around

Each one affects your budget, your setup or what you can collect from leads.

Platform policies and tax rules change. We check the current versions before each launch.

Estimate Your Numbers

Ad Budget and ROAS Calculator

Put in your own figures to see roughly how many leads and sales a monthly budget can bring, and whether each sale makes money after ad costs.

The figures shown are examples. Replace them with yours.

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How the numbers work: clicks = budget ÷ cost per click; leads = clicks × conversion rate; sales = leads × lead-to-sale rate; ROAS = revenue ÷ total ad cost. A sale pays for itself when its cost in ads is below sale value × margin. These are estimates: click prices change with every auction, and results depend on your offer and how fast your team follows up.

Compare

Performance Marketing vs Digital Marketing

Both terms get searched, and agencies often use them as if they meant the same thing.

GoalPerformance marketingLeads, sales, bookings or installsDigital marketingVisibility, traffic, reputation and leads
ChannelsPerformance marketingPaid: Google Ads, Meta, YouTube, DisplayDigital marketingPaid and unpaid: SEO, social pages, content, email and ads
Measured byPerformance marketingCost per lead, cost per sale, return on ad spendDigital marketingTraffic, rankings and engagement as well as leads
SpeedPerformance marketingCan bring leads within days of launchDigital marketingSEO and content build up over months
Stops whenPerformance marketingYou pause the budgetDigital marketingRankings and content keep working for a while
Buyer's Questions

How to Choose a Performance Marketing Agency in Noida

Ask these six questions in the first meeting, and compare the answers you get.

01

What will count as a conversion?

Agree on this before launch: a form, a call over a set length, a booking or a sale. Agencies that count page views as conversions make reports look better than they are.

02

Can we open the ad accounts any time?

You should have admin access to Google Ads, Meta Business and Analytics from day one, and be able to check spend without waiting for a report.

03

How is your fee worked out?

Ask whether it is fixed or a share of ad spend, what it covers, and what happens to it if the budget goes up.

04

What happens in the first 30 days?

A good answer covers tracking fixes, the first campaign structure, a test budget and a date for the first review.

05

How do you deal with poor-quality leads?

Look for answers about form questions, negative keywords, audience exclusions and feedback from your sales team.

06

Who checks the account each week?

Ask for the name of the person who changes bids, budgets and ads, and how often they log in.

Local Team

Google Ads and Meta Ads for Noida Businesses

Campaign work runs online, so you can see every change in your own accounts. Our team sits in Noida, which helps when your ads target buyers in Noida, Greater Noida and the rest of Delhi NCR.

Location targeting is set campaign by campaign. A clinic may want people within a few kilometres, while a manufacturer may sell across India. We set the radius from where your customers come from.

  • Head office84, 1st Floor, Sector 4, Noida 201301
  • Greater Noida officeGaur City Mall

Campaign goals for common Noida businesses

Real estate

Site visit enquiries from search and Meta lead forms, sent to your sales team quickly.

Schools and coaching

Admission and demo class leads, timed to intake dates.

Clinics and diagnostics

Appointment calls and bookings, with ad wording kept within medical advertising rules.

Manufacturers and B2B

Search ads for product terms that bring quote requests from buyers.

Online stores

Shopping and Meta sales campaigns measured on return on ad spend.

Local services

Call ads and Maps visibility for salons, gyms, repair and home services.

How It Runs

How We Start Your Paid Campaigns

  1. Call & G Meet

    First call

    We ask about your margins, typical order or deal size, and current ad spend. No charge.

  2. G Meet

    Ads audit

    We go through your ad accounts, conversion setup and landing pages. You get the findings and a quote in writing.

  3. In person

    Sign-off and advance

    A single meeting once scope and price are settled, to sign the project off and pay the advance.

  4. Online

    Tracking first

    Conversions, Pixel, Conversions API and call tracking are set up and tested before spend.

  5. Online

    Launch a test budget

    Campaigns start small so we can find the ads and audiences that bring leads.

  6. G Meet

    Weekly changes, monthly review

    Bids, budgets and creatives change weekly. Each month we review leads, costs and sales with you.

Our Advantage

Why Choose OGEN as Your Performance Marketing Company in Noida

Your campaigns are managed by OGEN staff in Noida. Five habits guide that work.

Judged on leadsReason 01 of 05

Judged on Cost per Lead

We report cost per lead and cost per sale first. Clicks and impressions come further down the report.

Landing pages in-houseReason 02 of 05

Landing Pages by Our Own Team

Our designers and developers build and fix the pages your ads send people to, usually within days.

Tracking before spendReason 03 of 05

Tracking Before Any Spend

No campaign goes live until forms, calls and sales are tracked, so the first rupee is measured.

Based in NoidaReason 04 of 05

Based in Sector 4, Noida

Campaigns aimed at Noida buyers are planned by people who live and work here.

Projects deliveredReason 05 of 05

1,750+ Projects Since 2013

Paid campaigns are one part of a record that also covers websites, apps and business software.

Free · 30 Minutes · No Strings

Book Your
FREE
Ads Audit
in Noida

Give us read access to your Google Ads or Meta account. We'll check tracking, wasted spend and landing pages, and show you what we would change in the first month.

01
Ads Audit

We look at search terms, audiences, conversion setup and cost per lead, and send you the findings in writing.

02
Scope & Estimate

Our fee and your ad spend appear as two separate lines on the quote.

03
No Pressure

If your account is already in good shape, we'll tell you and leave it at that.

Related Services

More From Our Marketing Team

These pages cover the rest of our marketing work. OGEN Infosystem Pvt Ltd is based in Noida, with a second office at Gaur City Mall in Greater Noida.

Last reviewed: 15 November 2026Google, Google Ads and YouTube are trademarks of Google LLC. Meta, Facebook and Instagram are trademarks of Meta Platforms, Inc. OGEN Infosystem is not affiliated with either company.
Performance Marketing in Noida: Your Questions

What does a performance marketing company in Noida do?

It plans and runs paid campaigns on Google, Meta and other ad platforms, judges them on leads, sales or bookings, and sets up the tracking that ties each rupee of ad spend to a result. Money then moves towards the ads that work.

What is performance marketing in simple words?

What is the difference between performance marketing and digital marketing?

Do you manage Google Ads and PPC campaigns for Noida businesses?

Do you run Meta and Instagram ads?

How much should we spend on ads?

What do you charge to manage our ads?

How soon will paid ads bring leads?

Can you guarantee a cost per lead or ROAS?

Which conversions do you track before launch?

Who keeps the ad accounts if we stop working together?

Will we have to visit your office?