People already looking
Google Search ads appear when someone types what you sell. Intent is high, and so is the cost per click in busy fields.
Start here when people search for your service.
As a performance marketing company in Noida, we run Google and Meta campaigns that are judged on leads and sales. We check your accounts every week and put more of the budget behind the ads that bring buyers.
Performance marketing is paid advertising that you judge by the actions it brings, such as leads, sales or app installs. A performance marketing agency in Noida sets up the tracking, runs the campaigns and keeps spending only where the numbers work. Most accounts use three kinds of campaign.
Google Search ads appear when someone types what you sell. Intent is high, and so is the cost per click in busy fields.
Start here when people search for your service.
Meta and Instagram ads reach people by interest, age, location and behaviour, before they start searching.
Strong for offers, launches and visual products.
Ads shown again to visitors who did not enquire on their first visit, often at a lower cost per lead.
Add this once your site gets steady traffic.
We can run one ad account or all of them, and the tracking and landing pages come with the work.
Keyword campaigns for people already searching for your service, with negative keywords added every week to cut wasted clicks.
Lead and sales campaigns on Facebook and Instagram, with new creatives tested before older ones tire.
Video and banner campaigns to reach new buyers and bring back people who visited your site.
Fast pages built for one offer each, with the form and call button above the fold. Our web team builds them.
GA4, Google Ads conversions, Meta Pixel with Conversions API, and call tracking, checked before any budget is spent.
Weekly bid, budget and creative changes, and a monthly report on leads, costs and sales.
Each one affects your budget, your setup or what you can collect from leads.
Google charges GST on ad spend in India: IGST at 18%, or CGST and SGST at 9% each when billing is within one state.
Google Payments Center Help: GST on purchasesGoogle may ask an advertiser to verify its identity or business operations, and can restrict ads or pause the account until that is done.
Google Ads Policy Help: Advertiser verificationMeta recommends sending the same conversion events from your server through the Conversions API as well as from the Pixel.
Meta for Developers: Conversions API best practicesNames and phone numbers from lead forms are personal data. You need clear consent for a stated purpose and must let people withdraw it.
Digital Personal Data Protection Act, 2023Platform policies and tax rules change. We check the current versions before each launch.
Put in your own figures to see roughly how many leads and sales a monthly budget can bring, and whether each sale makes money after ad costs.
How the numbers work: clicks = budget ÷ cost per click; leads = clicks × conversion rate; sales = leads × lead-to-sale rate; ROAS = revenue ÷ total ad cost. A sale pays for itself when its cost in ads is below sale value × margin. These are estimates: click prices change with every auction, and results depend on your offer and how fast your team follows up.
Both terms get searched, and agencies often use them as if they meant the same thing.
Ask these six questions in the first meeting, and compare the answers you get.
Agree on this before launch: a form, a call over a set length, a booking or a sale. Agencies that count page views as conversions make reports look better than they are.
You should have admin access to Google Ads, Meta Business and Analytics from day one, and be able to check spend without waiting for a report.
Ask whether it is fixed or a share of ad spend, what it covers, and what happens to it if the budget goes up.
A good answer covers tracking fixes, the first campaign structure, a test budget and a date for the first review.
Look for answers about form questions, negative keywords, audience exclusions and feedback from your sales team.
Ask for the name of the person who changes bids, budgets and ads, and how often they log in.
Campaign work runs online, so you can see every change in your own accounts. Our team sits in Noida, which helps when your ads target buyers in Noida, Greater Noida and the rest of Delhi NCR.
Location targeting is set campaign by campaign. A clinic may want people within a few kilometres, while a manufacturer may sell across India. We set the radius from where your customers come from.
Site visit enquiries from search and Meta lead forms, sent to your sales team quickly.
Admission and demo class leads, timed to intake dates.
Appointment calls and bookings, with ad wording kept within medical advertising rules.
Search ads for product terms that bring quote requests from buyers.
Shopping and Meta sales campaigns measured on return on ad spend.
Call ads and Maps visibility for salons, gyms, repair and home services.
Call & G MeetWe ask about your margins, typical order or deal size, and current ad spend. No charge.
G MeetWe go through your ad accounts, conversion setup and landing pages. You get the findings and a quote in writing.
In personA single meeting once scope and price are settled, to sign the project off and pay the advance.
OnlineConversions, Pixel, Conversions API and call tracking are set up and tested before spend.
OnlineCampaigns start small so we can find the ads and audiences that bring leads.
G MeetBids, budgets and creatives change weekly. Each month we review leads, costs and sales with you.
Your campaigns are managed by OGEN staff in Noida. Five habits guide that work.
We report cost per lead and cost per sale first. Clicks and impressions come further down the report.
Our designers and developers build and fix the pages your ads send people to, usually within days.
No campaign goes live until forms, calls and sales are tracked, so the first rupee is measured.
Campaigns aimed at Noida buyers are planned by people who live and work here.
Paid campaigns are one part of a record that also covers websites, apps and business software.
Give us read access to your Google Ads or Meta account. We'll check tracking, wasted spend and landing pages, and show you what we would change in the first month.
We look at search terms, audiences, conversion setup and cost per lead, and send you the findings in writing.
Our fee and your ad spend appear as two separate lines on the quote.
If your account is already in good shape, we'll tell you and leave it at that.
These pages cover the rest of our marketing work. OGEN Infosystem Pvt Ltd is based in Noida, with a second office at Gaur City Mall in Greater Noida.
It plans and runs paid campaigns on Google, Meta and other ad platforms, judges them on leads, sales or bookings, and sets up the tracking that ties each rupee of ad spend to a result. Money then moves towards the ads that work.